GEWISS is an Italian multinational company that operates internationally in the development of technological solutions and innovative services for home & building automation, energy protection and distribution, electric mobility and smart lighting.
The history of GEWISS is rooted in a successful entrepreneurial path, born from the revolutionary intuition of the use of technopolymer in electrical systems and guided by the values of integrity, culture of excellence and sustainability.
We are experiencing a moment of exciting and ambitious growth to be increasingly managerial, international, digital and sustainable. For this reason, we need the best talents to walk alongside us, supporting together this process of continuous evolution.

Position Overview:
As part of the Marketing team within the corporate Building Business Unit, the Product Marketing Manager will drive the growth of the Building Business by leading the development of innovative products and services. This role will also manage the lifecycle of the building portfolio, with a particular focus on smart home solutions, from concept to launch and beyond.

Key Responsibilities:

1. Market Analysis

• Monitor market size, competition, and positioning, with a global perspective and localized insights.
• Analyze customer needs, market trends, and technological advancements to identify opportunities for new products, services, or business models.
• Evaluate opportunities in terms of growth, profitability, and customer satisfaction.
• Collaborate with local marketing teams for deeper and quicker market insights, maintaining a strong connection with customers through visits, tradeshows, webinars, and industry associations.

2. Product Management

• Develop marketing strategies for the SmartHome and Building solutions portfolio in collaboration with the Solution Marketing Manager.
• Define a clear and differentiating value proposition for products/services and their target audiences.
• Collaborate with UX & UI team and Product Specialists to define functional specifications, providing crucial inputs to R&D, Quality, Manufacturing, and Supply Chain teams.
• Contribute to the creation of business plans for new projects, ensuring alignment with organizational goals monitoring positioning, and target margins
• Support launch plans in partnership with Commercial Excellence, Strategic Marketing, and Cluster Marketing teams, ensuring timelines and budgets are met.
• Coordinate end-to-end product development processes, from concept to market launch, working closely with PMO and cross-functional teams.

3. Product Lifecycle Management

• Oversee the lifecycle of products and services within the portfolio, monitoring business performance and alignment with roadmap objectives.
• Manage the marketing mix to maintain alignment with target positioning and drive corrective actions in collaboration with other departments when necessary.
• Identify opportunities for portfolio optimization, including recommending product phase-outs when appropriate.

• 1. 1. 4. Customer Engagement & Advocacy:
• Gather customer insights to refine marketing efforts and influence product development.
• Support PMM of main markets for closely sharing of needs, suggestions and opportunities.  

• 1. 1. 5. Performance Measurement:
• Monitor, analyze, and report on marketing performance metrics.

Requirements:

Essential Qualifications:

• 4-5 years of experience in Product Marketing within the IoT or connected devices, ideally in an international organization.
• Strong understanding of SmartHome and IoT devices and product development processes in collaboration with R&D, Quality, Manufacturing, and Supply Chain.
• Proven ability to design and execute go-to-market strategies and define comprehensive marketing mixes.
• Knowledge of Smart Home market, main ecosystems, protocols and market trends.

Desired Skills:

• Exceptional networking, relationship management, and influencing skills.
• Strong analytical and strategic thinking abilities, combined with a pragmatic approach to challenges.
• A passion for innovation and sustainability, driving solutions that address modern environmental and societal needs.

Why Join Us?

• Be part of a dynamic and forward-thinking team shaping the future of smart home and building automation.
• Opportunity to work with cutting-edge technologies and develop innovative solutions for a growing market.
• Collaborate across global teams, gaining international exposure and experience.

In Gewiss, you will find:
• A stimulating and dynamic environment that will allow you to confront talented professionals and projects increasingly digital and innovative.
• Autonomy and responsibility, because getting involved is the first step to make a difference.
• Continuous training and career opportunities. You will have constantly updated multimedia training content. Your results will guide your growth path.
Gewiss guarantees equal opportunities and values all applications in the same way, evaluating passion, skills and motivation.